Mari Carmen Obregón
19 ago 2023
This book was written by an expert in special events. She talks about how to create unique experiences. She gives a recipe to "Wow" moments, also applying her principles to everyday life. It's a good mix between business and self development.
Everything you do in life prepares you to be who you are now. This is what shapes your individuality. Creating your charm.
If your dreams don't scare you, you are not dreaming big enough.
It's all about where you focus. You just have to train your mind to see what you are seeking. What you seek, is also seeking you.
We don't want to only be spectators anymore. We want to be co-creators of the experiences.
Your projects don't have to be perfect to start. Launch them as if they were a beta phase. BTN: Better Than Nothing.
Surprising people again when they no longer expect it, that's maintaining suspense.
This is a very light reading, but it has a couple of interesting ideas to share. It has a Buddhists undertone, but also very specific business concepts. It gives you a framework of thinking about experiences that facilitates the innovation when designing them. I would recommend it if you want to start a business or design an experience.